The CDM Company
Fulfillment: Identity, Graphic Design, 3D Modeling & Rendering & Marketing Materials
It's a classic case of "chicken before the egg." As Veloz went through the manufacturing process, they had to kickstart their marketing efforts to raise consumer awareness and generate excitement about their paddles.
I received the die line of the paddle, which I used to create a 3D CAD model. After that, I designed the logo and graphics, which were applied to the model and rendered. These renderings were then utilized to produce marketing materials, including advertisements, website images, and presentations.
