CALAWAY | Play Yellow Packaging
Fulfillment: Design | 3D Modeling | Rendering
Developed a series of retail display concepts in support of Callaway’s Play Yellow campaign benefiting Children’s Miracle Network Hospitals. The project explored multiple display architectures and merchandising approaches designed to create strong in-store presence while reinforcing the campaign’s energetic and recognizable visual identity.
Scope included structural concept development, 3D modeling, graphic application, and photorealistic rendering across several display directions. Each concept balanced product capacity, shopper visibility, and brand storytelling to create engaging retail moments that elevated both product presentation and campaign awareness.
