BRCC | Coffee Maker Concepts
Research + Design + 3D Model + Rendering
I developed a collection of five coffee maker concepts for Black Rifle Coffee Company, translating the brand’s bold, tactical identity into a cohesive family of countertop appliances.
Each concept explored a distinct form while maintaining strong brand recognition through consistent design elements, including rugged proportions, structured surfaces, durable details, and purposeful control layouts. CMF played a central role in unifying the collection, using matte finishes, dark neutral tones, metallic accents, and contrasting materials to reinforce the brand’s recognizable visual language.
The result is a versatile product family that balances durability, ease of use, and contemporary kitchen appeal while remaining unmistakably connected to the Black Rifle Coffee Company brand.
