This semi-permanent display for Best Buy retail stores was crafted to introduce the new Roku sound bar. The design was engineered to captivate consumers’ attention, whether or not the sound bar was displayed. The primary goal was to tantalize customers with hints of the new product, leading to an eventual full reveal on a functional display.

By leveraging a combination of 2D drawings, 3D models, and visualizations, the semi-permanent display for the Roku sound bar offers an enticing and adaptable solution for Best Buy retail stores, effectively showcasing the new product while enhancing the overall shopping experience for customers.