THE WINE GROUP
The Wine Group was launching 6 new wines in 2021 and needed some new retail displays, each requiring a full wine display, a pole topper and an influencer. The wines are Signaterra, Wanderwild, Gravitaion, Cupcake, Joaquin's Inferno and Parati.
I was provided with a creative brief outlining each wine's brand positioning including flavor notes/tone, target demographic and visual mood boards. This was my jumping off point for the following designs.